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  • Ads on firetrucks??

    What do you think about fire companies putting ads on their trucks?

  • #2
    Public education messages are one thing if they are well done, but commercial ads on the apparatus seem a little tacky to me. I know that some departments have to do what they have to do and I certainly can't fault them for taking non-traditional steps to secrure funding....but I still think the ads are tacky!

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    • #3
      Hey, its like this. If the local economy can't bless you with the goods then you have to find other means. If the citizens find it that distasteful ask them to put up or shutup. On the other hand maybe this can help to open the eyes of your community and get some questions asked and maybe answered at the next town meeting. Its like the Dukes of Hazzard show, we always saw more than enough police cars but never saw any Fire trucks, some towns have other priorities and this is one sure way to stir up the hornets nest In the mean time we can only hope that every Dept can be innovative without being criticized for doing what they found was necessary to maybe keep the lights on for another day. God bless em.

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      • #4
        I think that as long as the add is tasteful and the money is well needed; (i.e. low budget department in need of funds, etc.) then it is just fine. But I DO NOT want to see an engine painted to resemble the BUDWEISER Co. Trucks racing to a scene... THAT IS JUST PLAIN BAD TASTE! But something like the CRAYOLA CRAYON box on one of the rear roll up doors of your engine or something that is truly appealing and will do some good for a community and increase a department's ability to serve their community with better equipment and better trained volunteers.... That can only be positive for both parties.... GOOD LUCK TO YOU ALL IN YOUR EFFORTS!!!

        Stay safe my Brothers, I'll see you at the big one!
        Adam Spencer
        Cadet Firefighter/First Responder
        Nixa Fire District
        Nixa MO 65714

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        • #5
          I AM TOTALLY AGAINST THE NOTION OF RUINING THE INTEGRITY OF FIRE APPARATUS. WHETHER IT BE A BEER AD OR CRAYONS, HOOKED ON PHONICS, OR WHATEVER. THE DAY MY DEPT PUTS SOME COMMERCIAL AD ON THE SIDE OF MY ENGINE IS THE DAY THAT I WILL TURN A CORNER A LITTLE TOO SHARPLY AND SCRAPE IT OFF WITH A UTILITY POLE OR SOMETHING. NOBODY WOULD LET SOME COMPANY TATTOO THEIR AD ON THEIR WIFE OR CHILDREN WOULD THEY?
          HERES MY IDEA. IF THE DEPARTMENT WANTS TO RAISE MONEY WITH COMMERCIAL ADS ON VEHICLES, WHY NOT PUT THEM ON THE MEMBERS PERSONAL VEHICLES. THEN THEY CAN GET PAID BY THE COMPANY WITH THE AD AND TURN AROUND AND DONATE IT TO THE DEPARTMENT.
          "HUGGIES" ENGINE
          "VIAGRA" TOWER
          "JOHNSON&JOHNSON" AMBULANCE
          "DEPENDS" COMMAND VEHICLE

          IT ALL SEEMS DEGRADING TO ME.
          Jeff Canada
          Firefighter/EMT
          Engine Co. 671
          Sanger, Texas

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          • #6
            I agree with adam, If it is needed to help provide a better service by raising money it doesnt matter what the fire trucks look like to me as long as it is tasteful and doesn't depict anything that may offend anyone.

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            • #7
              If the add is appropriate and gets the FD some much needed equipment, training, manpower, etc. Than more power to that FD.

              It is all about providing the best customer servce to our customers that we can ... some FDs are not as fortunate as others and we could all find ourselves in one of those FDs one day.
              Alan Romania, CEP
              God bless America and those who stand with us
              God have mercy on those who stand against us.

              Comment


              • #8
                I hate the idea, except for the fact that we have our dept's website discreetly labeled on each side of each truck. I don't mind that so much, and I guess that could be construed as an ad. Otherwise, forget it...
                These are my opinions and not those of the organizations for which I work and/or volunteer.

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                • #9
                  Bill board ads on the sides of units. Not a big fan of the idea. But sometimes you have to swallow a little pride to get what you need.

                  We have some sponsors or donated purchases of equipment also. However we just place a tastful dedication type plaque inside the compartment door where the tool resides.

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                  • #10
                    I think selling ad space on apparatus for the purpose of raising funds is not a good idea. There comes a point in time where the public we serve must decide what level of service they desire. Once the public informs the fire department what level of service it desires, the public will not hesitate in providing the funding necessary for that level of service. It is not the place of the fire department to tell the public what level of service they must accept. We work for them. They will provide us the tools necessary to do the job they want done! We must discipline ourselves to accept what the public wants. Educate your public to the point where they fully understand what it costs to run their fire department at the level they feel appropriate, then utilize the tools they provide and do the best possible job you can do. Just like I must live within my budget at home, the fire department nust live within the budget your public provides. I would love to drive a Lexus SUV, but my budget demands I drive an old Ford. Guess what I drive. Not the Lexus!!!

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                    • #11
                      Cheif79, I have to disagree. It wasn't to long ago when all a fire department did was put out the fire and leave. Now we take care of our customers needs to a much higher extent by taking a little more care during overhaul, removing valuables to a safe place, protecting furnature by covering it with salvage covers and placing it on wood blocks out of the water, etc. We conect our customers with the appropriate services and agencies to get their house secured, find them cloths and food for the night, etc. Did the public ask for this increased level of service? No, we provided it because we found that we could provide better, more complete service and you know what this is what our customers remember. How many letters have you read from customers who had the unfortunate cause to utilize our service becasue of a hous fire that begin with something like "your fire department responded quickly and put the fire out fast" in the first few lines and then continued for two pages on how we saved the photos of her grandmother and put her antique dining room table on foam blocks so that it didn't get damaged by the water and put plastic down in the hall so that we didn't get her carpet too dirty while performing overhaul and how we cleaned up the mess the fire caused and... We increased our level of service and the public apprechiates us all the more because of it. If we sit on our *** and let the public just expect the basics, that is what they will expect and no more but is that right? It wasn't too long ago when firefighters were just a bunch of neanderthals who broke stuff and made a mess then left (at least in the eyes of the public).
                      I have the utmost respect forany FD who strives to provide the best service they can provide to their customers. If that FD needs to place appropriate adds on their rigs to get hose that pases pressure tests, SCBAs that meet NFPA standards, rigs that didn't see service before the FD's oldest member did, or any other piece of equipment that helps the FD provide service to their community better, safer and/or quicker more power to them. It would be a nice perfect world if every FD had the budget to get everything they need but that is a long way off. It is reality that some FDs have a budget that is more than enough for all their needs and more while others strugle for even the basics.
                      Alan Romania, CEP
                      God bless America and those who stand with us
                      God have mercy on those who stand against us.

                      Comment


                      • #12
                        Romania2
                        You make a good argument for your side. I will agree that fundraisers are required from time to time to supplement the needs of many fire departments. However it has been my experience that you should not expect to greatly increase the capabilities of a department from funds soley supplied by fund raisers. The basics required to accomplish the mission must be funded by some sort of a dependable and predictable source. In most cases this source is a taxing entity. It is my opinion that fund raisers are not dependable nor predictable. The public must be informed that with x amount of dollars you will receive x amount of services. This way their expectations will not greatly exceed the fire departments capabilities. I think sometimes we may allow the public to believe we can do things we can't. Let them know what our capabilities are. Use the proceeds gained from fund raisers to put a little icing on the cake but don't plan on baking the cake with fund raisers.

                        Only my opinion.

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                        • #13
                          Sometimes you have to run the fire department like a business and selling advertising on an engine or truck is a business decision. Again the advertising or "business message" has to be in good taste and ads should be displayed is a dscreet manner.

                          Think about it the onley time anyone would get to see the ad is when the engine or truck is stopped or parked out front of the station.

                          A smart business person would see an opportunity and may sponsor a public service messages:
                          Volunteers Needed
                          Sponsored by ABC Co.

                          Check your Smoke Detector
                          Sponsored by ABC Hardware

                          Then again revenue should be used only for fire equipment or appartatus and not the rec room.
                          The views and opinions expressed herin are my personal views and opinions and not those of any organization, department I may belong to or represent

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                          • #14
                            i'm against it also. we're there as a public service not to advertise products on the sides of the truck. I'd rather see a F.D. get a used truck with there own money than a new American LaFrance(i like that truck) loaded to the gills and have it sponcered by Pepsi or Coke.

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