My department is looking at buying a new engine, and I was wondering if anybody had any experience with these:

Seriously though...anybody know what the heck is up with this new advertising scheme?
The only remotely innovative thing I see on there is the tilt table testing - which is most likely going to become an NFPA standard in pretty short order. Everything else seems totally random - what do firefighter safety, getting to the fire faster, and mobile home fires have to do with eachother?
Seems like they're trying to keep up with Pierce in advertising sensation....but as much as I am bothered by Pierce's marketing, the one thing that I can say is that they are GOOD at it.....E-One doesn't seem to have quite captured it.

Seriously though...anybody know what the heck is up with this new advertising scheme?
The only remotely innovative thing I see on there is the tilt table testing - which is most likely going to become an NFPA standard in pretty short order. Everything else seems totally random - what do firefighter safety, getting to the fire faster, and mobile home fires have to do with eachother?
Seems like they're trying to keep up with Pierce in advertising sensation....but as much as I am bothered by Pierce's marketing, the one thing that I can say is that they are GOOD at it.....E-One doesn't seem to have quite captured it.
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