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Bronto Switches To Pierce From E One

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  • Bronto Switches To Pierce From E One

    Announced today that Federal Signal has cancelled their agreement with E One and going to sell the Bronto exclusively through Pierce.

    Seems interesting that Piece had the Bronto for the US market a number of years ago and failed at it and wasn't very complimentary towards the Bronto and then bought the NovaQuintech SkyArm.... So this should be interesting with Rosenbauer

    OAK BROOK, Ill., March 15, 2011 -- /PRNewswire/ -- Federal Signal Corporation (NYSE: FSS), a leader in environmental, safety and transportation solutions, announced today that its Bronto Skylift Oy Ab ("Bronto") subsidiary has entered into exclusive supply and distribution agreements with Pierce Manufacturing Inc. ("Pierce"), a wholly-owned subsidiary of Oshkosh Corporation (NYSE: OSK). Under the terms of the agreements, Bronto will become Pierce's sole source of articulated aerial platform booms for firefighting applications in the North American market, and those devices will be distributed exclusively through Pierce's network of independent dealers.

    "We are pleased to establish this important relationship with the leading North American manufacturer of custom fire apparatus," said Dennis J. Martin, Federal Signal's President and Chief Executive Officer. "Bronto's articulated hydraulic platforms are recognized around the world as best in class. When coupled with the build quality and innovation that Pierce is renowned for, we believe that North American fire departments will now have an opportunity to obtain the most capable high-access firefighting vehicles ever made."

    "This new relationship with Pierce marks an important milestone in the growth of Bronto in North America," said Esa Peltola, Bronto's Managing Director. "We feel that each company will benefit from the other's reputation for high quality and innovation. But fire departments and those they protect, first and foremost, will be the biggest beneficiaries."

    Bronto parts and service for firefighting applications will also be made available exclusively through Pierce's independent dealer network. New Bronto lift devices for wind power and electric transmission line maintenance and other commercial applications, as well as related parts and service, are unaffected by the new agreements with Pierce. These will continue to be made available through Bronto's existing distribution channels.

    Read more: http://www.sunherald.com/2011/03/15/...#ixzz1GiYUD6ds

  • #2
    Very interesting news, especially on the heals the recent acquisition of Classic Fire by Spartan Motors. Between notable E-One folks leaving to create Classic Fire, and then losing a key body designer to General Safety, E-One has really been taking some hits over the past few years.

    Some folks will remember that there was a short-lived Pierce/Bronto partnership in the 1990's, which included the nation's tallest aerial: the 174' model that was delivered to South Padre Island, TX, and is now serving the hamlet of Jay, VT. A total of six of them were built, with three going to Long Island, one to Maryland (which totaled in a roll-over accident), the South Padre Island piece, and one additional which is slipping my mind at the moment.
    Career Fire Captain
    Volunteer Chief Officer


    Never taking for granted that I'm privileged enough to have the greatest job in the world!

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    • #3
      So I guess the Bronto has just been invented now that Pierce has it

      Doesn;t look good for E-1 but if I remember correctly the market for these aerials isn't all that big. Could be they are just shrinking the business down to its core group.

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      • #4
        My feeling is that it is really no loss. There are hardly any Brontos around anyway.

        E-one has a good thing going for them in their outrigger system and aluminum aerials in general.
        I can't believe they actually pay me to do this!!!

        One friend noted yesterday that a fire officer only carries a flashlight, sometimes prompting grumbling from firefighters who have to lug tools and hoses.
        "The old saying is you never know how heavy that flashlight can become," the friend said.
        -from a tragic story posted on firefighterclosecalls.com

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        • #5
          T-rex is gonna FEAST on the Bronto,hehe T.C.

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          • #6
            Given that Federal Signal Corporation has demonstrated that everything they know about fire apparatus could be written on the back of a postage stamp, with a kiddy's jumbo crayon. How does this help FS/Bronto, Pierce, E-One?

            Have heard the rumor for a couple years that Bronto was going to become a open market item available to any serious apparatus builder. Seems to make more sense to me as a way to increase Bronto's US market. Perhaps Pierce just thru a lot of $ at FS for an exclusive?

            Copy the E-One aluminum ladder and now Bronto. Has it cooled in hell?

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            • #7
              Honestly, Bronto needs the type of blindly loyal Pierce folks to buy the product. Head to head, the Rosenbauer product soundly trounces the Bronto boom.
              "Share your knowledge - it's a way to achieve immortality." - Stolen from Chase Sargent's Buddy to Boss program

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              • #8
                Originally posted by BoxAlarm187 View Post
                Very interesting news, especially on the heals the recent acquisition of Classic Fire by Spartan Motors. Between notable E-One folks leaving to create Classic Fire, and then losing a key body designer to General Safety, E-One has really been taking some hits over the past few years.

                Some folks will remember that there was a short-lived Pierce/Bronto partnership in the 1990's, which included the nation's tallest aerial: the 174' model that was delivered to South Padre Island, TX, and is now serving the hamlet of Jay, VT. A total of six of them were built, with three going to Long Island, one to Maryland (which totaled in a roll-over accident), the South Padre Island piece, and one additional which is slipping my mind at the moment.
                Jay, VT has a 174' aerial?

                I know they have a couple of 3 and 4 story hotels at the ski resort ... or at least that's what they had a few years ago.

                I can imagine that driving that thing must be a bear on the access road.
                Train to fight the fires you fight.

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                • #9
                  double post
                  Last edited by CaptOldTimer; 03-16-2011, 06:50 PM.
                  Stay Safe and Well Out There....

                  Always remembering 9-11-2001 and 343+ Brothers

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                  • #10
                    See the offical skinny...


                    http://www.vertikal.net/en/news/story/11981/


                    http://www.piercemfg.com/en/pierce/news.aspx
                    Stay Safe and Well Out There....

                    Always remembering 9-11-2001 and 343+ Brothers

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                    • #11
                      It will be interesting to see the delivery times, pricing and technology on the Bronto units as produced by Pierce. It's a long, long supply chain back to Finland without some stock on the ground or at least on the ocean.

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                      • #12
                        Everything about dealing with Bronto is a difficult venture... Look at the Track record, Anderson, Pierce, E-one, Pierce(Again)....

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                        • #13
                          Come on guys. let's look at this in reality. Is it a whizzy product with a lot of bells and whistles...yup. Is is a fre service product....no way. It is difficult to operate, tempermental, and though it meets NFPA recommended set-up times, it is a second alarm/water carnival device at best. It is not an aerial that is conducive to North American fire fighting tactics.
                          E-ONE, in case you haven't been watching, has made some huge strides in quality, market share, and perception since their management team and the investor people they teamed with took over from the boobs at Fed Sig in 2008. Some have spoken of Classic/Spartan marriage......that should be viewed as a goodmove for E-ONE....they have and do build all those Classic products themselves and to a better quality level. Bronto hasn't been an exclusive E-ONE product for some time.....surely Fed Sig in their infinite wisdom was going to see to that change at some point. E-ONE should be happy about this as it allows them the ability to focus on their own aerial products, the best in the industry as proven with no failures since they started building them. They just came out with their 137 aerial which is a beast and competitively priced. And, they don't have all the warranty costs that surely Fed Sig and Bronto don't help them with.
                          E-ONE is back and extremely strong from every indication out there. They are gaining market share for sure. And they are doing it right. The people you have to feel sorry for are Spartan with the empty bag they just walked out of the store with in Classic, and Pierce who in their quest to have it all, just signed up for the biggest and most expensive albatros the industry has ever seen. I will be amazed if Pierce sticks with that loser as long as E-ONE did....but surely Fed Sig didn't give them much choice.
                          The only good thing that ever came out of Fed Sig was the Q.....the only real siren ever built.

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                          • #14
                            Educate me if you can please...

                            I know what the Bronto is, so I'm good there. What I don't understand, is why you (as FS), would want to move around who manufactures it. Is it jumping on the bandwagon for builders every so many years, or who can produce it with a higher profit margin???

                            I presume they are built with the same blueprints and materials, per the original designer.

                            FM1
                            I'm the one Fire and Rescue calls, when they need to be Rescued.

                            Originally posted by EastKyFF
                            "Firemens gets antsies. Theys wants to goes to fires. Sometimeses they haves to waits."

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                            • #15
                              Best guess would be $$$$$$$$$$


                              Who can give them the best profit margin.
                              "This thread is being closed as it is off-topic and not related to the fire industry." - Isn't that what the Off Duty forum was for?

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